PR Masterclass on AI & Communications (Video Course)

1. Introduction

The PR Masterclass on AI & Communications (Video Course) is an on-demand learning programme designed to help communication professionals understand and apply Artificial Intelligence in modern public relations practice. This video-based masterclass provides flexible, self-paced learning through high-quality instructional videos, demonstrations, templates, and practical exercises. Participants will learn how AI enhances communication strategy, content development, media relations, crisis management, and analytics in a rapidly evolving digital world.

This course is ideal for learners who want structured, expert-led training without time or location constraints, while still gaining practical, job-ready AI communication skills.

 

2. Training Objectives

By the end of this video masterclass, participants will be able to:

• Understand the role and impact of AI in today’s PR and communication landscape.
• Use AI tools to support content creation, editing, analysis, and team workflows.
• Apply AI-driven insights to improve communication strategies and campaigns.
• Enhance media relations, reputation management and stakeholder engagement using AI technologies.
• Identify risks and ethical considerations associated with AI in communication.
• Improve workflow efficiency and productivity using AI-supported tools.

 

3. Target Group

This video course is intended for:

• Public Relations Officers
• Corporate Communications Managers
• Social Media and Digital Content Creators
• Media and Publicity Officers
• Brand, Marketing and Promotion Teams
• Government Information & Advocacy Officers
• Entrepreneurs and small business owners
• Students and professionals transitioning into digital PR

 

4. Course Duration

Self-paced video programme: 2–4 weeks (recommended progression)

• Total Video Hours: 6–10 hours
• Includes checklists, templates, short assignments and quizzes

 

5. Video-Based Training Methodology

This masterclass is delivered entirely online using:

• Professionally recorded instructional videos
• On-screen demonstrations of AI tools
• Scenario-based lessons showing real PR use cases
• Downloadable worksheets, templates and scripts
• Module-by-module quizzes for self-assessment
• A final video-guided capstone task
• Certificate issued upon course completion

 

6. Course Content

 

Module 1: Understanding AI in Public Relations & Communications

Video lessons include:

• What AI is and how it works for communication roles
• Industry shifts: AI transformation in global PR practice
• Key terms, tools and technologies explained
• Misconceptions, risks and opportunities

 

Module 2: AI for Strategic Communication Planning

Video lessons include:

• Using AI for audience research and segmentation
• Drafting communication strategies with AI guidance
• Message frameworks and narrative development
• AI-assisted campaign planning demonstrations

 

Module 3: Content Creation & Copywriting with AI Tools

Video demonstrations include:

• Generating press releases, speeches and social media content
• Editing, proofreading and tone calibration
• Repurposing content into multi-format assets
• Using AI for scripts, captions, visuals and storytelling

 

Module 4: Social Media Management & AI-powered Engagement

Video lessons include:

• Creating social content calendars with AI
• Using AI for hashtags, optimization and trend analysis
• Scheduling automation and performance prediction
• Real-world examples of AI-supported social media campaigns

 

Module 5: AI for Media Relations & Stakeholder Communication

Video demonstrations include:

• AI tools for building media lists and identifying influencers
• Crafting targeted pitches using AI prompts
• Monitoring media coverage with automated tools
• Using AI for stakeholder segmentation and messaging adaptation

 

Module 6: Crisis Communication & Reputation Management Using AI

Video lessons include:

• AI-powered crisis detection and early warning signals
• Drafting rapid response statements using AI
• Reputation monitoring dashboards
• Case examples of AI-enabled crisis communication

 

Module 7: Analytics, Insights & Reporting with AI

Video demonstrations include:

• Using AI for social listening and sentiment analysis
• Data interpretation and visualization basics
• Generating reports, summaries and insights
• Measuring PR campaign effectiveness with AI metrics

 

Module 8: Capstone Project & Final Video Assessment

Delivered via instructional video:

• Guided project: Create a mini PR-AI strategy
• Content creation, analysis and reporting tasks
• Submitting final exercises for completion
• Course wrap-up and professional advancement roadmap

 

7. Expected Outcomes

After completing this video masterclass, participants will:

• Understand AI’s role and functions in PR and communication work.
• Confidently use AI tools for writing, content planning, media monitoring and analysis.
• Build stronger communication strategies using AI-enhanced insights.
• Improve efficiency through AI-assisted workflows.
• Enhance stakeholder engagement and brand communication outcomes.
• Demonstrate readiness for advanced AI and digital PR training programmes.

 

8. Certificate of Completion

All participants who complete all video modules, quizzes, and the capstone task will receive:

Certificate of Completion

PR Masterclass on AI & Communications (Video Course)

Issued by FOTADE Training, Research and Resource Development Centre

The certificate confirms that the learner has gained practical competence in using AI tools and techniques to support effective, modern public relations and communication workflows.